I'm Joshua — a UX designer in Southern California. I found design through a game I couldn't put down, and these days I work on interfaces, brands, and the occasional entire business. The goal's always the same: clear, considered, and never boring.
A concept redesign of League's ranked tab, focused on making competitive play feel rewarding for new and returning players alike.
Rather than impose my own style, I worked within Riot's existing design language — matching their typography and hierarchy so the redesign felt native to the game, not bolted on.
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A premium glassware brand I took from concept to launch on my own — identity, storefront, and the product story tying it together.
The work spanned the full stack of design: a brand system, a custom storefront that reads more like a lookbook than a product grid, the copy, and the decisions behind how it guides someone toward a purchase.
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For most of my life I had no clue what I wanted to be. A video game sorted that out.
I grew up glued to League of Legends — dedicated enough to climb to a top-100 Ivern one-trick. One day I was scrolling Riot's careers page, spotted a UX designer role, clicked out of curiosity, and fell straight into color, type, hierarchy, and user feedback. Never really climbed back out.
What keeps me here is simple: I like making tech that's easier and more fun to use. I'm comfortable following a tight design system and just as comfortable starting from a blank page — and I genuinely enjoy both.
When I'm not designing you'll catch me boxing, hunting down good food, nerding out over cars, or — no surprise — watching League. Want to make something? Let's talk.
I'm open to UX roles, internships, and freelance — games or not. If anything here caught your eye, my inbox is open.
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